PROJECTS
Work that I have done, designed and loved — case studies
Beli Midyear Snack
beli
Viral midyear recap experience for Beli, designed end-to-end — 1.5M+ views, +53% MoM unique viewers.
Beli Redesign of the Rank Modal
beli
Boost engagement with tags, labels, photos, and visit dates by 3–5pp each through targeted UI improvements
The Humor Project "Crackd"
Created world’s first funny artificial intelligence: Columbia research led with Professor Lydia Chilton.